Philosophy

The philosophy and the underlined assumptions upon which Retail Plus was conceived, is the strong and immediate correlation between the "visual equity" and in-store presence of a brand, that can be quantified in parameters such as Shelf Share, Availability, product selection, Point of sale materials, secondary displays, shelf prices and others, and between the sellout figures that the brand generates from that outlet.

Retail Plus's main objective is to improve the interaction between the shopper and the brand within any given retail environment.

We create tools that can measure, analyze and improve brands presence in retail environments, when looking from the shoppers eyes, and then create action items that can be easily implemented, and that their immediate effect will be sellout increase.

These tools are simple to use, yet are based on sophisticated data collection and robust data analysis capabilities.


Vision

A well known fact is that vast majority of buying decisions are made by shoppers at the point of sale.

The extent to which FMCG's can really affect and change the retail environment in which their brands are sold is quite limited, to say the list.

Thus, Retail Plus's vision is to enable its FMCG clients to gain better understanding and control over their retail space, and to better evaluate their marketing and sales promotion activities, not only according to the outcome (how much was sold - sell-in usually) but also on the basis of the underlined reasons and factors that affect the desired outcome – sellout increase.

Retail Plus's IT system can help change business culture by enabling its clients to measure qualitative parameters that increase revenue or decrease spending. It opens a discussion and new areas of negotiation between the supplier and the retailer and within the supplier sales team, distribution channels, and supply chain, by consistently analyzing and measuring qualitative parameters of its brands.

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