Client: Telecom Network & Service Provider
Project Goal: An increase in the sales of virtual products and accessories.
Methodology: Onsite surveys and measurements; Interviews with clients and sales personnel; Statistical analysis of customer activity and of the interaction between salespersons and customers.
Recommendations: Renewed approach to the customer-salesperson relationship; Creation of milestone achievements in the selling dialog; development of a method for determining customer's needs and for increasing sales.
Implementation: Onsite training in selected pilot branches of the chain for a gradual introduction of the new methodology.
Result: 120% increase in sales of virtual products; 30% increase in sales of virtual products.

Client: Cameras/Photography Retail Chain Store
Project Goal: Establishment of chain-wide brand identity; Creation of work procedures; Increase cameras sales.
Methodology: Onsite surveys and measurements; Interviews with clients; Statistical analysis; Examination of customer mobility/comfort in the store's aisles; Developing alternatives for arranging the store.
Recommendations: Changing the sales method of cameras; New arrangement of the category; Creation of a model that allows customers to "Test Drive" products before purchase.
Implementation: Change in the positioning of the camera category and in its method of display; Creation of a special access aisle for customers.
Result: 70% increase in cameras sales in stores in which recommendations were implemented.

Client: Hygiene Products Manufacturer
Project Goal: Increase shelf presence of products; Strengthening the company's overall brand presence; Increase sales.
Methodology: Usage of Retail Track system for examining and analyzing various parameters in the client's retail environment.
Recommendations: Creation of specific work patterns based on the findings of the system, in relation to the visibility and accessibility of the brand/items and the use of shelf space.
Implementation: Continuous, online examination of retail environment; Assimilation of the data gathering methodology and its use at the point of sale.
Result: Improvement in the in-store presence of the company's brands; Better usage of display areas; Increase in sales.

Client: FMCG Food Manufacturer
Project Goal: Increase shelf presence of products; Strengthening the company's overall brand presence; Focus on various brands in specific market segments; Addressing problems of product availability at the point-of-sale, and products whose shelf life exceeded its expiration date.
Methodology: Usage of Retail Track system for examining and analyzing various parameters in the client's retail environment.
Recommendations: Creation of specific work patterns based on the findings of the system; Building of a compensation arrangement based on qualitative parameters; Focus on problems according to subject.
Implementation: Continuous, online examination of the client's retail environment; Assimilation of the data gathering methodology and its use at the point of sale; Creation of a performance incentive program for the sales force.
Result: Improvement in the in-store presence of the company's brands; Better usage of display areas; Increase in sales; Solving of problems related to specific segments.

Client: Communications & Software Products Retail Chain
Project Goal: Increase sales to the existing customer base.
Methodology: Onsite surveys and measurements; Interviews with clients; Statistical analysis; Examination of customer mobility/comfort in the stores' aisles, and the development of alternative store arrangements.
Recommendations: Change the store arrangement and its method of product display; Introduce new incentive/compensation program for sales force.
Implementation: Partial renovation of the store and rearrangement of its displays; Building of a training and incentive program for sales personnel.
Result: 75% increase in software products sales.

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