1. What kind of data do companies usually examine?

Most companies examine Share Of shelf (SOS), which is its brands' relative shelf share out of a specific category, and AVAILABILITY, which examines the percentage of stores holding a specific product.

2. In what levels can SOS be measured?

In general, SOS can be examined in any level. For example, we can examine a product's SOS out of its category, a brand's SOS out of its category, a supplier's SOS out of an entire store, or the SKU's SOS out of its brand.

3. What can the SOS data be used for?

When SOS is examined it is customary to compare it to market share and planogram, and to confirm its matching. The data can be displayed to a business partner (chain, supplier) in order to improve its performance, and it may serve as a basis for rewarding the sales staff according to its results.

4. What can the AVAILABILITY data be used for?

The AVAILABILITY data points at the percentage of stores in which a certain product is visible to its customers (As opposed to products which are stored in the store's warehouses, and not displayed to its customers). Therefore it has a direct and crucial influence on sales. This data can also be displayed to a business partner (chain, supplier) in order to improve its performance, and to serve as a basis for rewarding the sales staff according to its results.

5. What other measures can the Retail Track system and staff perform?

Promotion materials use, products location, sales success rates, and products' sticker prices. Actually, any objective data can easily be measured.

6. Does it work?

In firms who adopted the system, the level of availability and its display areas had grown substantially, a short while after adopting the system. These projects also present excellent ROI rates.

7. What is the timetable for activating the system?

Approximately 8 weeks. That includes technical and data characterization, staff education and training etc.

8. How many stores are usually measured?

We create a stores sample, which reflects the market's sale channels and forces, and that stands within your budget boundaries. The sample structure is permanent, but there is a possibility to replace stores within the sample group.

9. What where Retail Plus's most successful projects?

Raising the availability rates of an international company's brands by 18% within 6 months; Expanding the shelf space of an international babies' brand by 9% within 10 months; Raising the availability presence in the cash registers line of a supermarkets' chain by 16%.

10. What should be done in order to start working with Retail Plus's systems?

At first you will meet Retail Plus's representatives and define which data to collect, and how to turn it into action items. In the second meeting we will define together the sample size and the researched data. Then, after the budget approval - we will build a system specially tailored to your needs and specifications.

11. How much does it cost?

The price is a function of the number of selling points being measured, alongside a one-time setup cost of the system.

Contact us for more inforamtion